Creative mandate for Truser

Overview

Truser creative mandate

Establish a visual identity for Truser. A Madras Garments brand, Overture has helped Truser build their identity so they can stand out to their consumers and have their own unique identity as an apparel brand.

Client

Truser

Services

BRAND BUILDING, CONTENT & EVENTS

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A DYNAMIC BRAND PRESENCE SHOWCASING AN ELEVATED BRAND OFFERING MADE-TO-ORDER COMFORTABLE AND STYLISH PANTS.

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Task

Establish and Standardise Truser’s visual identity and amplify brand presence through campaigns, visual communication and influencer engagement

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Solution

An end-to-end plan that clearly defines Truser’s visual design, brand guidelines, tonality, and product lookbook. Also produced an activation to launch a collection for Truser.

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